Clients often ask to use copyrighted material in their video projects. But is this OK? What is copyrighted material and what isn’t? How can you find out what is and isn’t copyrighted? Are you allowed to use copyrighted material? No one wants to get busted for copyright infringement, so many shy away from using valuable material simply because they don’t know the standards. If you start with the basics of answering the questions above, you will realize that there is actually a lot of material you could be using for your business video.
Video has quickly become the medium of choice for many individuals. It’s a medium that can produce a clear, precise message time and time again. For businesses, it’s a salesperson who never sleeps. Online video is available every minute of the day, ready to be consumed.
Web video is here to stay, but the techniques, trends, and rules are always changing. In order to stay relevant, you need to know what’s new and what you should be doing differently when making your video. Here are some new rules to consider when conceiving, creating, and publishing web videos for business:
Online video isn’t new, but it is something that many don’t know a lot about. If you’re not in the video industry, it’s hard to know the details of what online video consists of and how it can help you. Below I explain 10 things I think everyone should know about online video to give you a better idea on how this medium can help you in your marketing efforts:
Video should be simple. By that I mean video should be simple…for you. In today’s business world, people are expected to wear many hats, but video producer, writer, director, etc. shouldn’t be one of them. The easiest way to make sure you’re not spending hours upon hours of your time on video projects is to ask the right questions before choosing your video partner.