Many business communicators might have heard the term 4K promoted as the next big thing. They might also be wondering what 4K means and why they should care? They should care because it can help enhance business communication.
The technology behind video production is advancing at the speed of light as bandwidth increases and the cost of storage decreases. 4K is a video standard that is the next step up in resolution beyond the familiar 1080 high-definition. 4K is basically four times more resolution than 1080 and exponentially higher quality than standard definition video.