In the past ten years, online video has seen massive growth. Social media has played a large role in this growth, especially YouTube. According to YouTube, more than one billion unique users visit the site each month, spending more than four billion hours watching videos. These impressive numbers are only expected to grow.
When your business is looking to hire, what do you do to grab potential job applicant’s attention? Maybe you pay for advertising space in newspapers and magazines or purchase radio and television spots. These traditional, outbound, ways of advertising a job posting may work to some extent, but with today’s popularity of the digital world, switching your businesses recruitment to inbound may be the perfect option.
Getting your business the attention it deserves, from the right audience, can be challenging. Determining which marketing channels work best takes a lot of time and energy. Whether you want to use traditional marketing tactics, like billboards and radio ads, or online marketing tools, like social media and SEO, you have to do something to get your business recognized.
Video isn’t a new concept. Louis Le Prince created the first video camera in 1888, changing society forever. I think we all can agree that video has and will continue to be an essential part of our everyday lives. It’s how we get our news and how we stay entertained. We believe video plays a crucial role in another aspect of our lives: business. Video plays an important role in any business' marketing efforts. Not only can video convey key messages, videos can also showcase everything a business has to offer in a unique, consumable way. Videos tell your story, in a format that people want to consume.
Finding inspiration for your business videos is like any other creative effort. Sometimes ideas arise so fast that you barely have enough time to write each down, and then there are times that you sit staring off into space with absolutely nothing coming to mind. It is in times like these that a feeling of anxiety can sink in and make you put off trying to come up with an idea. Why? Because creativity can’t be forced. Just like writers block, creative block can and will occur. Procrastinating will only make it harder for you to return to in the future. This is why having sources for video inspiration is important.