When creating a corporate video (or any online web video for that matter), length matters. Today’s viewers are becoming more time-conscious, so when it comes to web video, the shorter the better. People want information straight to the point that doesn’t waste precious time.
I want to start with a disclaimer; I work at a professional video production company. That’s how I make a living. It’s not a hobby. With that being said, I want to talk about in-house video production vs. professional video production. Both have their place. There are times when a professional video production company is overkill, and there are times where bringing in the professionals is necessary. Either way you go about it, one thing is for certain: creating a corporate video can be a large undertaking for a business, but it’s necessary. How do you decide how you want to go about creating your corporate video? Here are four things to consider when deciding whether to use in-house or hire a professional video company.
How much do you think the budget was for this video? Take a look and come up with a number in your head. I’ll give you the answer later in this blog.
“52% of marketing professionals worldwide name video as the type of content with the best ROI.” - Brainshark
When it comes to creating the top six uses of videos for your business, there is no “one video fits all” approach. Each business is unique and will use video differently in order to further company goals. This does not mean that no two businesses can create the same type of video. Many times, the best way to gain inspiration for a business video is to see what others are doing. Business videos are different than videos for entertaining in that they are meant for specific audiences and are used to meet specific needs. Businesses have to create what’s best for them.
Your business development people have lined up a big pitch to a huge client that fits your agency perfectly. Your team is in place to wow them with a strategic plan. Your big presentation is in two weeks, but you have some tough competition. How are you going to stand out? Video can seal the deal.