I like to cook but one thing I despise is a cluttered kitchen. That’s why I don’t buy kitchen tools that have only one use. I don’t have a salad shooter because I have knives that can do that and so much more. I don’t have an orange peeler because, again, I have knives.
In 1979 the Buggles released the song, "Video Killed the Radio Star", which promoted new technology (television), while simultaneously mourning the old (radio). In 1981, this became the first music video to air on MTV. Check it out (music video starts at 4:35):
According to an article on Hubpages, "“Video Killed the Radio Star” definitely has a direct meaning in the sense that new technology came and replaced old technology, and that pictures bring a whole new meaning to songs, stories, documentaries, and many other works that were once just recorded audibly." This was more than 30 years ago!
There are many ways to engage your current and prospective customers using video. Whether you are trying to tell your company story, educate, share an update, or relay any other message, video is a great option because of how easy it makes it for your customers to consume it.
Take a moment to put yourself in your current and prospective customers shoes. What are they going to want to learn more about when they visit your website? More than likely they'll want to educate themselves on: who you are, how you're going to solve their problem, how good you are at what you do and who the people are behind the company. Marketing videos are a great way to capture this information and educate customers.
Let's look at the following four marketing videos in more detail:
- Company Overview
- Product or Service Demos
- Corporate Culture
Online videos come in many forms - product demos, expert interviews, testimonials, instructional videos and the list goes on. Videos that convey the nature of your business, expertise, or products and services can help you drive sales.