Video Production Industry Insights

Why Shorter Corporate Web Videos are better than One Long Video

Posted by Todd Vaske on May 28, 2015 8:00:00 AM

When creating a corporate video (or any online web video for that matter), length matters. Today’s viewers are becoming more time-conscious, so when it comes to web video, the shorter the better. People want information straight to the point that doesn’t waste precious time.

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Corporate Video: In-House Video vs. Professional Video Production Company

Posted by Todd Vaske on May 26, 2015 8:30:00 AM

I want to start with a disclaimer; I work at a professional video production company. That’s how I make a living. It’s not a hobby. With that being said, I want to talk about in-house video production vs. professional video production. Both have their place. There are times when a professional video production company is overkill, and there are times where bringing in the professionals is necessary. Either way you go about it, one thing is for certain: creating a corporate video can be a large undertaking for a business, but it’s necessary. How do you decide how you want to go about creating your corporate video? Here are four things to consider when deciding whether to use in-house or hire a professional video company.

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Video Production Myth – Corporate Video is Expensive

Posted by Todd Vaske on May 19, 2015 2:00:00 PM

How much do you think the budget was for this video? Take a look and come up with a number in your head. I’ll give you the answer later in this blog.

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6 Best Corporate Videos

Posted by Tim Lewis on May 14, 2015 8:44:14 AM

“52% of marketing professionals worldwide name video as the type of content with the best ROI.”  - Brainshark

When it comes to creating the top six uses of videos for your business, there is no “one video fits all” approach. Each business is unique and will use video differently in order to further company goals. This does not mean that no two businesses can create the same type of video. Many times, the best way to gain inspiration for a business video is to see what others are doing. Business videos are different than videos for entertaining in that they are meant for specific audiences and are used to meet specific needs. Businesses have to create what’s best for them.

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Set Your Next Business Pitch Apart with Video

Posted by Tim Lewis on May 12, 2015 7:30:00 AM

Your business development people have lined up a big pitch to a huge client that fits your agency perfectly. Your team is in place to wow them with a strategic plan. Your big presentation is in two weeks, but you have some tough competition. How are you going to stand out? Video can seal the deal.

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