Video Production Industry Insights

What is 4K and How Can This Help My Business Communication?

Posted by Tim Lewis on Jun 24, 2015 7:00:00 AM

Many business communicators might have heard the term 4K promoted as the next big thing. They might also be wondering what 4K means and why they should care? They should care because it can help enhance business communication.

The technology behind video production is advancing at the speed of light as bandwidth increases and the cost of storage decreases. 4K is a video standard that is the next step up in resolution beyond the familiar 1080 high-definition. 4K is basically four times more resolution than 1080 and exponentially higher quality than standard definition video.

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Say “I Do” with Engaging Video

Posted by Todd Vaske on Jun 22, 2015 7:30:00 AM

You remember driver’s education, don’t you? Remember the videos you were forced to watch, or those from health or science class? Bad. Video capabilities have evolved tremendously over the years, and new trends and techniques have only strengthened the video medium. When you create videos for your business and brand, there are a few things to keep in mind to ensure your video is engaging – one of the most important elements of video, if not THE most.

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Where Can Video Content Be Used?

Posted by Todd Vaske on Jun 11, 2015 12:25:02 PM

Video isn’t going away. If you’ve wondered where in your business you can best use video, the answer is simple. Everywhere. Video is quickly becoming the media tool of choice because it’s engaging and more importantly, it’s persuasive. Adding video to your meetings, website, lobbies, mobile, expos, and anywhere else you want to drive engagement is a great idea.

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At Your Next Event, Don't Forget Video

Posted by Todd Vaske on Jun 10, 2015 2:00:00 PM

Events and annual meetings are often the most memorable time of the year for many companies. It’s a chance to catch up with co-workers, network with others in the industry, and get a lot of productive meetings done in a short period of time.

Companies and organizations spend hours planning events. They spend thousands of dollars on the location, food, beverages, event planning, and event marketing. However, they often choose (or forget) to capture video at their events. In a world where content is king, video of presentations and events are content gold.

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What is the Buyer’s Journey and How Can Video Help?

Posted by Tim Lewis on Jun 8, 2015 7:30:00 AM

If you’re in the business world, chances are you’ve heard of the buyer’s journey. And if you’re in the sales or marketing industries, your work life revolves around it. The buyer’s journey is a key aspect of any marketing plan. It describes the steps or phases a potential customer will take before purchasing a product or service.

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