The Top Five Overlooked Video Opportunities

Written by Tim Lewis on 04.13.16

There are a few keys times and places where companies should not only consider creating a video but would be missing an opportunity if they didn’t. Here are the top five video opportunities that are often overlooked.

1. Company Meetings

Company meetings are a time to gather everyone together for the state of the business, make speeches and recognize team members. This is a perfect time to capture insights and excitement while recapping the strategy and vision. It’s also a good time to play videos to sum up new product offerings or review the past year.

 

 
 

2. Big Transformations or Announcements

Maybe your company is building a new extension, releasing a key product or changing the scope of the business. This is a good time to create a video to make sure everyone understands the purpose, how it will work and anything else they need to know. Another example can be a big move into a new space, a key hire or change of ownership. Just about any big transformation can be conveyed quickly in a short video.

3. One of a Kind Opportunities

Many companies assemble many parts into a complex final product, and then send it out the door never to be seen again. When all of the parts come together into a whole that represents one of your key offerings, that is a good time to capture it before it ships out to the client.

4. When Prospects have Trouble Understanding Your Product/Service

No matter how many sales sheets, web pages or PowerPoint slides you throw at them, sometimes prospects just don't get what you do. This is where a video can help. As video producers, we are experts at culling your story down to two minutes of concise perfection.

  

 

5. When You Have a Perfect Case Study/Example

A perfect case study or example of your product in action may be rare for some companies, but when it happens, it’s a great opportunity to capture and convey this in a case study video. This type of video is great for further down the sales funnel because it presents more detailed information on how your product or service solved a problem. It’s also a great place for a quick testimonial on your product or service.

 

Contact one of our producers to make sure you don't miss one of these overlooked opportunities to capture and share your story.

ready-to-begin-v3 (1).jpg

Tim Lewis

Tim has been in the media production industry since his days as a U.S. Navy shipboard news anchor in the 1980s. Tim has a BA in Visual Communication from the University of Minnesota School of Journalism and Mass Communications. He has been President of Mastcom since 2002.